Basic Marketing Research (Book Only)
by Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
Basic Marketing Research provides an accessible introduction to the field for students and readers developing their understanding of marketing research. Written by Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill, it offers a focused foundation for academic study and practical reference.
About This Book
Basic Marketing Research is an academic text focused on the subject of marketing research.
Written by Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill, the book is intended for readers seeking foundational knowledge in this area.
Its concise format makes it suitable for study, reference, or use alongside coursework in marketing and business.
Reviews
No reviews yet. Be the first to review this book!