Exploring Marketing Research
by William G. Zikmund, Barry J. Babin
Exploring Marketing Research offers an accessible starting point for understanding the field of marketing research. Written by William G. Zikmund and Barry J. Babin, it is suited to readers seeking a focused business and marketing text for study, teaching, or professional reference.
About This Book
Exploring Marketing Research is a business and education title centered on the study of marketing research.
Written by William G. Zikmund and Barry J. Babin, the book provides an entry point for readers exploring this area of marketing.
Its subject makes it relevant to students, instructors, and professionals seeking foundational familiarity with marketing research.
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