Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications provides an introduction to the connected roles of advertising, promotion, and marketing communication. Written by Terence A. Shimp, it offers a useful resource for students and readers seeking a broad foundation in integrated marketing communications.
About This Book
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications explores key areas of marketing communication.
The book focuses on advertising and promotion as components of a broader integrated marketing communications approach.
It is suited to readers studying or working with marketing, advertising, and related business subjects.
Written by Terence A. Shimp, the book presents an organized resource for understanding integrated marketing communications.
Reviews
No reviews yet. Be the first to review this book!