I will be using this book for:

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

by Terrence A. Shimp

Marketing business education Advertising

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ISBN-13 9780324408089 ASIN 0324408080 Views 14 Publisher TBS Year 2006 Edition International Ed Format Paperback Product Group Book Pages 656 Created September 07, 2026 Updated September 11, 2026

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I will be using this book for:

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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