Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications offers an academic look at advertising, promotion, and related marketing communication activities. Terrence A. Shimp’s book is intended for readers studying business, marketing, advertising, or the principles behind integrating these connected areas.
About This Book
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications examines advertising and promotional practices within the wider field of marketing communications.
The book focuses on the relationship among different communication activities and their role in an integrated marketing approach.
It is suited to readers seeking an academic introduction or reference on advertising, promotion, and related marketing subjects.
Written by Terrence A. Shimp, the book presents its subject for study in business and marketing contexts.
Reviews
No reviews yet. Be the first to review this book!