Ise Contemp Mktg 2007 Infotrac
by Boone: Kurtz
Ise Contemp Mktg 2007 Infotrac offers an academic introduction to contemporary marketing. Written by Kurtz and Boone, this business education title is intended for readers building foundational knowledge of marketing concepts and practices in the context of its 2007 publication.
About This Book
Ise Contemp Mktg 2007 Infotrac is a marketing-focused educational text by Kurtz and Boone.
The book presents an introduction to contemporary marketing topics in an academic context.
Its subject matter is suited to readers seeking foundational business and marketing knowledge.
The 2007 edition reflects the terminology and perspective of its publication period.
Reviews
No reviews yet. Be the first to review this book!