Click Here: The Art and Science of Digital Marketing and Advertising
by Alex Schultz
Click Here: The Art and Science of Digital Marketing and Advertising explores digital marketing through two complementary perspectives: creative expression and analytical thinking. Alex Schultz’s book provides a broad look at how marketing and advertising operate in digital environments, offering an accessible starting point for readers interested in the field.
About This Book
Click Here: The Art and Science of Digital Marketing and Advertising examines the intersection of creativity, analysis, marketing, and advertising in digital environments.
The book focuses on digital marketing as both an expressive discipline and a data-informed field.
It offers a broad introduction to the ideas and practices suggested by its title, making it relevant to readers interested in contemporary advertising and online communication.
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