Mixed Signals: How Incentives Really Work
by Uri Gneezy
Mixed Signals: How Incentives Really Work examines the forces that motivate people and the unexpected results incentives can create. Uri Gneezy explores how rewards, penalties, and other signals shape choices, offering a concise introduction to the role incentives play in behavior, organizations, and everyday decisions.
About This Book
Mixed Signals explores the way incentives influence decisions and behavior.
The book considers why rewards, penalties, and other forms of motivation may produce unexpected outcomes.
It offers a focused look at the signals communicated by incentives and how those signals can be understood.
Written by Uri Gneezy, this title is suited to readers interested in incentives, decision-making, and human behavior.
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