Consumer Behaviour
Consumer Behaviour offers a clear introduction to the study of consumers and their decision-making. Written by Leon Schiffman, it provides a useful foundation for students and readers interested in business, marketing, and the forces that shape consumer choices and actions.
About This Book
Consumer Behaviour presents an introduction to the study of how consumers think, choose, and act.
Written by Leon Schiffman, the book provides a foundation for understanding consumer behaviour as an important area of business and marketing.
It is suited to readers seeking a structured starting point for exploring the subject.
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