Consumer Behaviour

by Leon Schiffman

Business Marketing consumer psychology

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An essential resource examining consumer decision-making processes and the psychological factors that influence purchasing behavior in modern markets.

ISBN-13 9780273787136 ASIN 0273787136 Views 105 Publisher Pearson Education Limited Year 1600 Edition 11th edition Format Paperback Product Group Book Adult No Created June 14, 2026 Updated September 27, 2026

About This Book

This book explores the fundamental principles of consumer behavior in marketing contexts.

It examines how individuals make purchasing decisions and what influences their choices.

The content covers key psychological and social factors that shape consumer preferences.

Readers will gain insights into market segmentation and targeting strategies.

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