Marketing Management (14e Edition)
Marketing Management (14e Edition) by Philip T. Kotler presents a broad foundation in marketing management. Designed for students and professionals, this fourteenth edition serves as a structured reference for exploring the principles and practice of marketing within a business context.
About This Book
Marketing Management (14e Edition) is a business and education title by Philip T. Kotler.
The book provides a broad foundation in marketing management for readers studying or working in the field.
Its fourteenth edition positions it as a contemporary reference for understanding marketing as a management discipline.
It may serve as a practical starting point for students and professionals seeking organized coverage of core marketing concepts.
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