Marketing Management (14e Edition)
This edition delivers essential marketing knowledge, strategic frameworks, and real-world applications for managers and students seeking to understand contemporary marketing practices.
About This Book
Marketing Management (14e Edition) presents core marketing concepts and frameworks for business professionals.
The text covers market analysis, consumer behavior, and strategic planning techniques.
Readers explore product development, pricing strategies, and distribution channels.
The book examines integrated marketing communications and brand management approaches.
Case studies and examples illustrate practical applications of marketing theory.
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