Principles of Marketing: Global Edition
by Kotler, Philip; Armstrong, Gary
Principles of Marketing: Global Edition offers a broad introduction to marketing for students and readers developing business knowledge. Philip Kotler and Gary Armstrong present the subject in a global context, creating a foundation for understanding core marketing principles and how they apply across organizations and markets.
About This Book
Principles of Marketing: Global Edition presents a foundational treatment of marketing for readers seeking an accessible introduction to the field.
Written by Philip Kotler and Gary Armstrong, the book focuses on core marketing principles and their application in a global context.
It is suited to students and general readers who want to build a broad understanding of marketing concepts, language, and practice.
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