Digital Marketing: Strategy, Implementation and Practice
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Digital Marketing: Strategy, Implementation and Practice

by Dave Chaffey, Fiona Ellis-Chadwick

Business Marketing digital marketing
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A practical textbook covering digital marketing strategy, implementation, and practice for students and professionals seeking structured guidance.

ISBN-13 9780273746102 ASIN 0273746103 Views 154 Publisher Pearson Education Year 2012 Edition 5 Format Paperback Product Group Book Pages 698 Adult No Created February 27, 2026 Updated September 19, 2026
About This Book

This book provides a structured overview of digital marketing principles and frameworks.

It covers strategy development, implementation techniques, and practical applications.

The content is designed for both academic study and professional reference.

Readers gain foundational knowledge applicable across various digital channels and platforms.

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I will be using this book for:
5 total votes