Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning

by Nigel Piercy, Brigitte Nicoulaud, Graham J. Hooley

Marketing business strategy Competitive Analysis
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Marketing Strategy and Competitive Positioning examines how marketing strategy relates to competitive position. Written by Nigel Piercy, Brigitte Nicoulaud, and Graham J. Hooley, this business-focused title offers a structured resource for readers studying or exploring strategic marketing and competition.

ISBN-13 9780273706977 ASIN 0273706977 Views 51 Publisher Pearson College Div Year 2008 Edition 4 Format Paperback Product Group Book Pages 614 Created September 06, 2026 Updated October 22, 2026
About This Book

Marketing Strategy and Competitive Positioning focuses on the relationship between marketing strategy and an organisation’s position in competitive markets.

Written by Nigel Piercy, Brigitte Nicoulaud, and Graham J. Hooley, the book presents its subject through an established business and marketing perspective.

It is suited to readers seeking a structured introduction to strategic marketing and competitive positioning.

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