Consumer Behaviour: A European Outlook
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Consumer Behaviour: A European Outlook

by Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen

Marketing Consumer Behavior European Business
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Consumer Behaviour: A European Outlook offers a structured introduction to the study of consumers from a European perspective. Written by Leon G. Schiffman, Leslie Lazar Kanuk, and Havard Hansen, it provides a useful foundation for students and readers interested in marketing, business, and consumer decision-making.

ISBN-13 9780273704010 ASIN 027370401X Views 76 Publisher Prentice Hall Year 2008 Edition 0 Format Paperback Product Group Book Pages 494 Created June 14, 2026 Updated October 20, 2026
About This Book

Consumer Behaviour: A European Outlook examines the study of consumer behaviour from a European perspective.

Written by Leon G. Schiffman, Leslie Lazar Kanuk, and Havard Hansen, the book is intended for readers seeking a structured understanding of consumer-related topics.

Its focus makes it relevant to students and professionals in marketing, business, and related fields.

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