Consumer Behaviour: A European Outlook
by Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen
A leading European textbook on consumer behaviour, offering essential insights for marketing students and professionals seeking to understand purchasing decisions and market dynamics.
About This Book
Consumer Behaviour: A European Outlook provides an in-depth examination of consumer behaviour principles within a European context.
The text explores key factors that influence consumer decision-making processes and purchasing patterns.
Designed for students and professionals, it integrates theory with practical marketing applications.
Authored by leading experts, the book emphasizes cultural and regional variations across Europe.
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