Principles of Marketing: European Edition
by Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
Principles of Marketing: European Edition provides a broad introduction to marketing fundamentals. Authored by Philip Kotler, Gary Armstrong, John Saunders, and Veronica Wong, it is designed for readers seeking a foundational understanding of marketing in a European edition.
About This Book
Principles of Marketing: European Edition offers an introduction to the core principles of marketing.
Written by Philip Kotler, Gary Armstrong, John Saunders, and Veronica Wong, the book is presented as a European edition.
It is suited to readers seeking a broad foundation in marketing, including students and others developing their understanding of the subject.
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