Principles of Marketing: European Edition
I will be using this book for:
Log in to remove ads

Principles of Marketing: European Edition

by John Saunders, Gary M. Armstrong, Veronica Wong, Philip; Armstrong Kotler

Business Education Marketing
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Principles of Marketing: European Edition offers a structured introduction to the foundations of marketing. Authored by John Saunders, Gary M. Armstrong, Veronica Wong, and Philip; Armstrong Kotler, this textbook is designed for students and readers developing their understanding of marketing in a European context.

ISBN-13 9780273646624 ASIN 0273646621 Views 31 Publisher FINANCIAL TIMES/ PRENTICE HALL Year 2001 Edition 3 Format Paperback Product Group Book Pages 888 Created August 26, 2026 Updated September 21, 2026
About This Book

Principles of Marketing: European Edition is a business and marketing textbook focused on the foundations of marketing.

This edition is authored by John Saunders, Gary M. Armstrong, Veronica Wong, and Philip; Armstrong Kotler.

It is suited to students and readers seeking a structured introduction to marketing concepts and practice.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for: