Consumer Neuroscience (Mit Press)
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Consumer Neuroscience (Mit Press)

by Philip Kotler, Moran Cerf, Manuel Garcia-Garcia

Business Marketing Neuroscience
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An introduction to consumer neuroscience, exploring how brain science informs marketing research and consumer behavior.

ISBN-13 9780262036597 ASIN 0262036592 Views 136 Publisher The MIT Press Year 2017 Format Hardcover Product Group Book Pages 368 Created March 27, 2026 Updated September 16, 2026
About This Book

Consumer Neuroscience explores how insights from brain science can inform marketing and consumer behavior research.

The book examines methods and findings at the intersection of neuroscience and marketing practice.

Readers are introduced to key concepts, tools, and real-world applications discussed by leading experts.

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I will be using this book for:
4 total votes