Consumer Neuroscience (Mit Press)
by Philip Kotler, Moran Cerf, Manuel Garcia-Garcia
Consumer Neuroscience brings together marketing and neuroscience to examine consumer behavior and decision-making. Written by Philip Kotler, Moran Cerf, and Manuel Garcia-Garcia, this book offers readers an accessible entry point into a field focused on understanding the relationship between the brain and consumer choices.
About This Book
Consumer Neuroscience examines the connection between consumer behavior and neuroscience.
Written by Philip Kotler, Moran Cerf, and Manuel Garcia-Garcia, the book brings together expertise associated with business, marketing, and the study of the brain.
It is suited to readers seeking a broad introduction to the subject and its relevance to understanding consumer choice.
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