Consumer Behavior and Marketing Strategy
Consumer Behavior and Marketing Strategy explores the connection between consumer behavior and marketing strategy. Written by J. Paul Peter and Jerry Olson, it offers a focused business and marketing resource for students, professionals, and readers seeking a foundational understanding of how these subjects fit together.
About This Book
Consumer Behavior and Marketing Strategy connects the study of consumer behavior with the development of marketing strategy.
Written by J. Paul Peter and Jerry Olson, this book is intended for readers seeking a structured introduction to the subject.
It provides a business-focused perspective on how consumer behavior relates to marketing planning and practice.
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