This is Marketing: You Can’t Be Seen Until You Learn To See
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This is Marketing: You Can’t Be Seen Until You Learn To See

by Seth Godin

Business Marketing
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Seth Godin presents marketing as the art of seeing your customers clearly and creating value that resonates with their needs and worldview.

ISBN-13 9780241370148 ASIN 0241370140 Views 169 Publisher Portfolio Penguin Year 2018 Format Paperback Product Group Book Pages 288 Created March 22, 2026 Updated September 21, 2026
About This Book

This book explores the modern approach to marketing as a mindset rather than a set of tactics.

It emphasizes understanding customer perspectives and creating meaningful connections.

The content encourages readers to focus on serving specific audiences with intention and clarity.

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