Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
by M. Ingwer
Empathetic Marketing explores a customer-centered approach built around six core emotional needs. M. Ingwer’s title considers how understanding customers emotionally can inform marketing practice, offering readers an accessible framework for thinking about stronger, more responsive connections between businesses and the people they serve.
About This Book
Empathetic Marketing presents a customer-centered perspective on marketing and communication.
The book focuses on satisfying six core emotional needs associated with customers.
It offers a framework for considering the emotional dimension of customer relationships.
Written by M. Ingwer, this title is suited to readers interested in marketing strategy and customer understanding.
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