Public Relations: Strategies and Tactics (9th Edition)
by Dennis L. Wilcox, Glen T. Cameron
An essential textbook covering core strategies and tactics in public relations for students and practitioners.
About This Book
Public Relations: Strategies and Tactics provides foundational knowledge for understanding the field of public relations.
The text covers essential principles and approaches used in contemporary public relations practice.
Readers gain insight into strategic communication methods and professional applications.
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