Strategic Advertising Management
by Larry Percy, Richard Rosenbaum-Elliott
Strategic Advertising Management offers a structured look at advertising as a management discipline. Larry Percy and Richard Rosenbaum-Elliott present a resource for students and professionals seeking to understand strategic thinking, planning, and decision-making in advertising and marketing.
About This Book
Strategic Advertising Management examines advertising from a management and strategy perspective.
The book is suited to readers seeking a structured introduction to how advertising is planned, organized, and directed within a broader business context.
Its focus makes it relevant to students and professionals interested in advertising, marketing, and managerial decision-making.
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