Introduction to Marketing: Theory and Practice
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Introduction to Marketing: Theory and Practice

by Adrian Palmer

Business Textbook Marketing
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A clear introduction to marketing theory and its practical application for students and professionals.

ISBN-13 9780199602131 ASIN 0199602131 Views 72 Publisher Oxford University Press Year 2012 Edition 3 Format Paperback Product Group Book Pages 576 Adult No Created February 16, 2026 Updated August 23, 2026
About This Book

Introduction to Marketing: Theory and Practice provides an accessible overview of core marketing concepts.

The text examines both established theory and contemporary marketing practice.

Readers gain insight into how marketing principles are applied across different contexts.

The book is suitable for students and professionals seeking a solid grounding in the subject.

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