Introduction to Marketing: Theory and Practice
I will be using this book for:
1 total vote
Log in to remove ads

Introduction to Marketing: Theory and Practice

by Adrian Palmer

Business Textbook Marketing
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Introduction to Marketing: Theory and Practice offers a clear starting point for readers exploring marketing. Adrian Palmer presents the subject through both theoretical and practical perspectives, making this an appropriate introductory resource for students and anyone seeking a broad foundation in marketing concepts.

ISBN-13 9780199602131 ASIN 0199602131 Views 80 Publisher Oxford University Press Year 2012 Edition 3 Format Paperback Product Group Book Pages 576 Adult No Created February 16, 2026 Updated October 19, 2026
About This Book

Introduction to Marketing: Theory and Practice provides a foundation in the study of marketing.

Written by Adrian Palmer, the book connects marketing theory with practical considerations.

It is suited to readers looking for an introductory resource for learning about marketing.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
1 total vote