Marketing Semiotics: Signs, Strategies, and Brand Value
Marketing Semiotics: Signs, Strategies, and Brand Value examines how signs and meanings operate within marketing. Laura R. Oswald connects semiotic analysis with strategic thinking about brands, offering readers a focused introduction to the relationship between communication, marketing practice, and the creation of brand value.
About This Book
Marketing Semiotics: Signs, Strategies, and Brand Value examines the role of signs in marketing and branding.
The book connects semiotic thinking with marketing strategies, focusing on how meaning contributes to the value associated with brands.
Laura R. Oswald offers a specialized perspective for readers interested in the relationship between communication, consumer meaning, and brand development.
Its subject matter places semiotics within a business and marketing context.
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