Introduction to Marketing: Theory and Practice
Introduction to Marketing: Theory and Practice offers a structured guide to understanding marketing concepts and their practical application. Written by Adrian Palmer, it provides an accessible starting point for students and readers seeking a broad foundation in marketing theory and practice.
About This Book
Introduction to Marketing: Theory and Practice presents an accessible foundation in marketing.
The book connects marketing theory with practical application, making it suitable for readers developing an understanding of the subject.
Adrian Palmer provides an overview of marketing concepts for students and others seeking a structured introduction to the field.
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