Strategic Marketing 4th Edition
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Strategic Marketing 4th Edition

by West

Business Textbook Marketing
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Strategic Marketing, 4th Edition provides a focused resource for understanding marketing strategy. Written by West, it is suited to students and readers seeking a structured introduction to strategic marketing concepts, planning, and decision-making.

ISBN-13 9780198856764 ASIN 0198856768 Views 67 Publisher Oxford University Press Year 2022 Edition 4 Format Paperback Product Group Book Pages 600 Adult No Created June 02, 2026 Updated October 18, 2026
About This Book

Strategic Marketing, 4th Edition, by West, presents a focused resource on marketing strategy.

The book is intended for readers seeking a structured introduction to strategic marketing concepts.

Its fourth-edition format makes it suitable for study, reference, and broader exploration of marketing planning and decision-making.

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I will be using this book for: