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Strategic Marketing 4th Edition

by West

Business Textbook Marketing

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Strategic Marketing 4th Edition delivers essential marketing concepts and frameworks for students and professionals seeking a solid grounding in strategy.

ISBN-13 9780198856764 ASIN 0198856768 Views 50 Publisher Oxford University Press Year 2022 Edition 4 Format Paperback Product Group Book Pages 600 Adult No Created June 02, 2026 Updated September 24, 2026

About This Book

Strategic Marketing 4th Edition provides an overview of core marketing concepts and frameworks.

The text covers essential topics relevant to contemporary marketing strategy and decision-making.

Designed for academic use, it supports learners seeking foundational knowledge in the field.

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I will be using this book for:

Strategic Marketing 4th Edition

About This Book

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I will be using this book for: