Consumer Behavior and Insights
Consumer Behavior and Insights introduces the study of consumers and the role of insight in understanding markets. Written by Diane M. Phillips, this business and marketing title is designed for readers seeking a foundation in consumer behavior and its relevance to informed decision-making.
About This Book
Consumer Behavior and Insights focuses on the study of consumers and the factors that shape their decisions.
The book presents consumer insights as a foundation for understanding markets and developing informed business and marketing approaches.
It is suited to readers seeking a general introduction to consumer behavior within a business or marketing context.
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