Communication Research Methods
by Gerianne Merrigan, Carole Huston
An essential resource introducing research methods for students and professionals in communication studies.
About This Book
Communication Research Methods provides an overview of research approaches used in the field of communication.
The text covers both qualitative and quantitative methodologies relevant to communication studies.
Readers are introduced to the process of designing and conducting communication research.
The book emphasizes the application of research methods to real-world communication questions.
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