Communication Research Methods
by Gerianne Merrigan, Carole L. Huston
Communication Research Methods, authored by Gerianne Merrigan and Carole L. Huston, offers a thorough introduction to the principles and techniques used in communication studies. It guides readers through the process of formulating research questions, selecting appropriate methods, and interpreting findings to advance knowledge in the field. Ideal for students and emerging scholars seeking a solid foundation in research practices.
About This Book
Communication Research Methods by Gerianne Merrigan and Carole L. Huston provides a structured approach to understanding and applying research techniques in the field of communication.
The book covers key principles and practices essential for students and professionals engaging in academic or applied research projects.
Through clear explanations, it helps readers develop skills in designing studies, collecting data, and analyzing results within communication contexts.
This resource serves as a valuable introduction to methodological frameworks that support rigorous investigation in media, interpersonal, and organizational communication.
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