Building Distinctive Brand Assets
Building Distinctive Brand Assets explores the role of recognizable brand elements in marketing. Written by Jenni Romaniuk, it offers a focused perspective on brand identity, recognition, and the development of assets that help distinguish one brand from another.
About This Book
Building Distinctive Brand Assets examines the role of distinctive assets in branding.
It focuses on the elements that help consumers recognize and distinguish a brand.
The book is suited to readers interested in marketing, brand identity, and how brands build recognizable presence.
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