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Marketing Management [RENTAL EDITION] 17th Edition
Marketing Management [RENTAL EDITION] 17th Edition is an academic business textbook by Philip Kotler. Created for students and other learners, it provides a focused resource for studying marketing management and related foundational concepts in a classroom or independent-study setting.
About This Book
Marketing Management [RENTAL EDITION] 17th Edition is a business and marketing textbook by Philip Kotler.
This edition is intended as an academic resource for learning about marketing management.
It presents material for readers studying marketing within a formal educational setting.
As a rental edition, it offers access to the 17th edition in a format suited to temporary course use.
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