Loose-Leaf for Marketing Management, 17th edition
Philip Kotler’s Loose-Leaf for Marketing Management, 17th edition is a business and education resource for students studying marketing management. The loose-leaf format offers a flexible option for academic use, while the text provides a structured foundation for engaging with the field.
About This Book
Loose-Leaf for Marketing Management, 17th edition presents an academic treatment of marketing management associated with Philip Kotler.
The book is intended for readers studying marketing and related business subjects.
Its loose-leaf format may support flexible use in classroom and study settings.
This 17th edition is suited to learners seeking a structured introduction to marketing management concepts.
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