Loose-Leaf for Consumer Behavior: Buying, Having, Being, 14th edition
Michael R. Solomon’s 14th edition introduces consumer behavior through the ways people buy, use, and relate to products and consumption. Organized around the ideas of buying, having, and being, this textbook provides a foundation for students exploring marketing and consumer-focused business subjects.
About This Book
Loose-Leaf for Consumer Behavior: Buying, Having, Being, 14th edition, examines consumer behavior through the connected ideas of buying, having, and being.
Written by Michael R. Solomon, the book is designed for students studying consumer behavior and related marketing topics.
Its focus places consumption at the center of understanding how people and markets interact.
This loose-leaf edition offers the content of the 14th edition in a format suited to academic coursework.
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