Loose-Leaf for Principles of Marketing, 19th edition
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Loose-Leaf for Principles of Marketing, 19th edition

by Philip Kotler

Business Textbook Marketing
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Philip Kotler’s Loose-Leaf for Principles of Marketing, 19th edition is an academic resource focused on foundational marketing principles. Its loose-leaf format provides a flexible approach for students and instructors using the text in business and marketing education.

About This Book

Loose-Leaf for Principles of Marketing, 19th edition presents an educational introduction to the principles of marketing.

Authored by Philip Kotler, this edition is designed for readers studying marketing in an academic setting.

The loose-leaf format offers a flexible option for organizing and using course material.

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