Consumer Behavior: Buying, Having, and Being (14th Edition) RENTAL EDITION
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Consumer Behavior: Buying, Having, and Being (14th Edition) RENTAL EDITION

by Michael R Solomon

Textbook Marketing Consumer Behavior
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Michael R. Solomon’s Consumer Behavior: Buying, Having, and Being presents a 14th edition exploration of consumer behavior through the connected ideas of buying, having, and being. Designed as a textbook, this rental edition provides an academic resource for studying the subject.

ISBN-13 9780137865093 ASIN 0137865090 Views 183 Publisher Pearson Inc. Year 2023 Format Hardcover Product Group Book Pages 521 Created February 18, 2026 Updated September 14, 2026
About This Book

Consumer Behavior: Buying, Having, and Being is a 14th edition textbook by Michael R. Solomon.

The book focuses on consumer behavior, with attention to the roles of buying, having, and being.

This rental edition is intended for readers seeking a course text or reference on the subject.

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I will be using this book for:
2 total votes