Principles of Marketing
Principles of Marketing provides a foundation in the essential concepts of marketing. Written by Jay Diamond and Gerald Pintel, this book is suited to readers beginning their study of marketing or developing a broader understanding of how marketing functions within business and organizational contexts.
About This Book
Principles of Marketing introduces the foundational concepts associated with marketing.
The book is designed to support a general understanding of marketing as a business discipline.
It provides an accessible starting point for readers studying marketing or seeking familiarity with its central principles.
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