Truth About Creating Brands People Love, The
The Truth About Creating Brands People Love explores the process of building brands that resonate with audiences. Written by Brian Till and Donna Heckler, this business and marketing title offers readers a focused introduction to brand creation and the ideas behind developing brands people value.
About This Book
The Truth About Creating Brands People Love focuses on the subject of creating brands that people value and connect with.
Written by Brian Till and Donna Heckler, the book presents its ideas through a business and marketing lens.
It is intended for readers interested in branding and the factors involved in developing appealing, lasting brands.
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