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Sports Marketing: A Strategic Perspective

by Matthew D. Shank

Business Sports Marketing

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A strategic overview of sports marketing principles and practices for students and professionals.

ISBN-13 9780136218715 ASIN 0136218717 Views 16 Publisher Pearson College Div Year 1998 Edition 1 Format Hardcover Product Group Book Pages 553 Created June 01, 2026 Updated September 19, 2026

About This Book

This book provides a strategic perspective on sports marketing.

It covers core concepts relevant to the sports industry.

The text is designed for academic and professional use.

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I will be using this book for:

Sports Marketing: A Strategic Perspective

About This Book

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I will be using this book for: