Kleppner's Advertising Procedure

by Tom Russell, Ronald Lane, Karen King

Business Marketing Advertising

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A foundational textbook on advertising procedures, principles, and industry practices for students and professionals.

ISBN-13 9780136110828 ASIN 0136110827 Views 372 Publisher Pearson Year 2010 Edition 18 Format Hardcover Product Group Book Pages 840 Created April 01, 2026 Updated August 26, 2026

About This Book

Kleppner's Advertising Procedure serves as a comprehensive resource on advertising fundamentals.

The book covers essential concepts and procedures relevant to the advertising industry.

Authored by Tom Russell, Ronald Lane, and Karen King, it is designed for educational use.

Readers can expect clear explanations of advertising processes and strategies.

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