Marketing: An Introduction
by Philip Kotler, Gary Armstrong
Marketing: An Introduction provides a starting point for readers exploring the subject of marketing. Written by Philip Kotler and Gary Armstrong, this title is suited to those seeking an accessible introduction for study, reference, or general business learning.
About This Book
Marketing: An Introduction presents a focused introduction to the subject of marketing.
The book is authored by Philip Kotler and Gary Armstrong.
Its title makes it suitable for readers seeking a starting point for learning about marketing.
This listing describes a used book in good condition.
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