Principals of Marketing (test item file)
Principals of Marketing offers an introductory resource for understanding the foundations of marketing. Written by Bonnie Flaherty, this educational title is suited to students and general readers seeking a clear starting point for exploring marketing concepts and their place in business.
About This Book
Principals of Marketing introduces foundational ideas in marketing for readers beginning their study of the subject.
The book provides a structured resource for understanding marketing concepts and their role in business.
It is suitable for educational use and for readers seeking a general overview of marketing principles.
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