Marketing of High-Technology Products and Innovations
by Jakki Mohr, Sanjit Sengupta, Stanley Slater
Marketing of High-Technology Products and Innovations by Jakki Mohr, Sanjit Sengupta, and Stanley Slater examines the core principles and strategies for promoting tech advancements. It addresses the distinct challenges of high-tech markets, from innovation adoption to competitive differentiation, providing actionable frameworks for success in dynamic industries.
About This Book
This book delves into the specialized field of marketing high-technology products and innovations, offering insights tailored to the complexities of tech industries.
Authors Jakki Mohr, Sanjit Sengupta, and Stanley Slater provide a structured approach to understanding market dynamics, customer needs, and competitive positioning in high-tech environments.
Key topics include strategies for product development, innovation diffusion, and effective communication of technological advantages to diverse audiences.
The content emphasizes practical applications for businesses aiming to succeed in fast-paced, innovation-centric markets.
Ideal for professionals, students, and executives seeking to enhance their expertise in technology marketing.
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