Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
by Judy Graham
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises offers an applied approach to studying consumer behavior. Through cases and experiential exercises, Judy Graham encourages readers to analyze marketing-related situations, strengthen critical-thinking skills, and connect conceptual learning with practical application.
About This Book
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises explores consumer behavior through an analytical and applied lens.
Judy Graham’s book uses cases and experiential exercises to encourage critical thinking and active engagement with marketing-related concepts.
It is suited to learners seeking practice in examining consumer behavior issues and connecting ideas with real-world applications.
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