Consumer Behavior: Buying, Having, and Being
An essential resource examining the psychological, social, and cultural factors that drive consumer decisions and marketplace behavior.
About This Book
Consumer Behavior: Buying, Having, and Being explores the processes consumers use to select, purchase, use, and dispose of products and services.
The text examines how psychological, social, and cultural influences shape consumer decisions in the marketplace.
Readers gain insight into the dynamic interactions between consumers and the marketing environment.
The book provides foundational knowledge for understanding buying behavior across different contexts and cultures.
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