Marketing: Real People, Real Choices -- MyLab Marketing with Pearson eText
by Michael Solomon, Greg Marshall, Elnora Stuart
Marketing: Real People, Real Choices combines a people-centered marketing title with MyLab Marketing and Pearson eText access. Designed for learners, it provides a digital course resource focused on understanding marketing and the choices involved in the field.
About This Book
Marketing: Real People, Real Choices presents marketing through a focus on people and the choices they make.
This edition includes access to MyLab Marketing with Pearson eText, supporting digital reading and study.
It is suited to learners seeking an educational resource for marketing coursework and independent review.
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