![Integrated Advertising, Promotion, and Marketing Communications [RENTAL EDITION]](https://m.media-amazon.com/images/I/410ilR-WsIL._SL500_.jpg)
Integrated Advertising, Promotion, and Marketing Communications [RENTAL EDITION]
Integrated Advertising, Promotion, and Marketing Communications offers a structured foundation in the relationship between advertising, promotion, and marketing communications. Designed for educational use, this rental edition supports students and readers seeking a broad introduction to these connected areas of marketing practice.
About This Book
Integrated Advertising, Promotion, and Marketing Communications introduces the connected roles of advertising, promotion, and marketing communications.
The book is intended as an educational resource for readers studying or reviewing core marketing concepts.
Its integrated focus emphasizes how related communication activities can be considered together within a broader marketing context.
This rental edition is suited to coursework and foundational study in marketing and communications.
Reviews
No reviews yet. Be the first to review this book!