Consumer Behavior: Buying, Having, Being -- MyLab Marketing with Pearson eText Access Code

by Michael Solomon

Marketing Educational Resource Consumer Behavior

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A comprehensive guide to consumer behavior that explores the psychological and social influences behind buying decisions and marketing strategies.

ISBN-13 9780135226018 ASIN 0135226015 Views 376 Publisher Pearson Year 2019 Edition 13 Format Printed Access Code Product Group Book Pages 9998 Created February 18, 2026 Updated September 05, 2026

About This Book

This textbook examines the psychological and social factors that influence consumer behavior in today's marketplace.

Students learn how individuals make purchasing decisions and how these choices reflect personal identity and lifestyle.

The content covers key marketing concepts with practical applications for understanding buyer motivations.

Integrated with MyLab Marketing and Pearson eText, the material supports interactive learning and skill development.

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Consumer Behavior: Buying, Having, Being -- MyLab Marketing with Pearson eText Access Code

About This Book

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