Consumer Behavior (What's New in Marketing)

by Leon Schiffman, Joseph Wisenblit

Business Marketing

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Consumer Behavior (What's New in Marketing) provides a focused introduction to consumer behavior as it relates to marketing. Written by Leon Schiffman and Joseph Wisenblit, this book helps readers examine consumers and their actions within the marketplace.

ISBN-13 9780134734828 ASIN 0134734823 Views 456 Publisher Pearson Year 2018 Edition 12 Format Hardcover Product Group Book Pages 512 Adult No Created February 13, 2026 Updated September 14, 2026

About This Book

Consumer Behavior (What's New in Marketing) examines consumer behavior within a marketing context.

Written by Leon Schiffman and Joseph Wisenblit, the book focuses on understanding consumers and their marketplace-related actions.

It offers a foundation for exploring the relationship between consumer behavior and marketing.

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Consumer Behavior (What's New in Marketing)

About This Book

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