Consumer Behavior: Buying, Having, and Being Plus MyLab Marketing with Pearson eText -- Access Card Package (12th Edition)
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Consumer Behavior: Buying, Having, and Being Plus MyLab Marketing with Pearson eText -- Access Card Package (12th Edition)

by Michael R Solomon

Marketing business textbook Consumer Behavior
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Michael R. Solomon’s Consumer Behavior: Buying, Having, and Being examines consumer behavior within a marketing-focused textbook. This 12th edition is packaged with MyLab Marketing and Pearson eText access, providing a print and digital format for students studying marketing and related business subjects.

ISBN-13 9780134472478 ASIN 0134472470 Views 170 Publisher Pearson Year 2016 Edition 12 Format Hardcover Product Group Book Pages 608 Created February 22, 2026 Updated October 16, 2026
About This Book

Consumer Behavior: Buying, Having, and Being is a marketing textbook by Michael R. Solomon.

The 12th edition focuses on consumer behavior and its relationship to buying, having, and being.

This package includes MyLab Marketing and Pearson eText access.

Designed for marketing education, it combines the print textbook with digital course resources.

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