Consumer Behavior: Buying, Having, and Being Plus MyLab Marketing with Pearson eText -- Access Card Package (12th Edition)
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Consumer Behavior: Buying, Having, and Being Plus MyLab Marketing with Pearson eText -- Access Card Package (12th Edition)

by Michael R Solomon

Marketing business textbook Consumer Behavior
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An essential resource for studying consumer behavior, covering buying decisions, product usage, and marketing strategies in a comprehensive educational package.

ISBN-13 9780134472478 ASIN 0134472470 Views 156 Publisher Pearson Year 2016 Edition 12 Format Hardcover Product Group Book Pages 608 Created February 22, 2026 Updated July 31, 2026
About This Book

This textbook explores the psychological, social, and cultural factors that influence consumer decisions.

It covers key concepts in buying behavior, product usage, and consumer identity formation.

The content is designed for students and professionals seeking to understand market dynamics.

Integrated with MyLab Marketing and Pearson eText for enhanced learning and practice.

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