Principles of Marketing

by Philip Kotler, Gary Armstrong

Business Marketing

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Principles of Marketing offers a clear introduction to the ideas and practices at the heart of marketing. Written by Philip Kotler and Gary Armstrong, it provides students and general readers with a structured foundation for understanding this broad and influential business discipline.

ISBN-13 9780134461526 ASIN 0134461525 Views 318 Publisher Pearson Year 2017 Edition 17 Format Loose Leaf Product Group Book Pages 736 Created February 14, 2026 Updated September 03, 2026

About This Book

Principles of Marketing provides an introduction to the field of marketing.

Written by Philip Kotler and Gary Armstrong, the book presents marketing principles in a structured format.

It is suited to readers seeking foundational knowledge of marketing concepts and practices.

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Principles of Marketing

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