Marketing: Real People, Real Choices
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Marketing: Real People, Real Choices

by Michael Solomon, Greg Marshall, Elnora Stuart

Business Marketing
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Marketing: Real People, Real Choices examines the field of marketing through its focus on people and the decisions they make. Authored by Michael Solomon, Greg Marshall, and Elnora Stuart, it offers a business-focused introduction to marketing concepts and choices.

ISBN-13 9780134292663 ASIN 0134292669 Views 566 Publisher Pearson Year 2017 Edition 9 Format Paperback Product Group Book Pages 608 Created February 09, 2026 Updated September 07, 2026
About This Book

Marketing: Real People, Real Choices is a marketing title by Michael Solomon, Greg Marshall, and Elnora Stuart.

The book focuses on marketing, people, and the choices involved in marketing decisions.

Its title emphasizes a practical perspective centered on real-world people and decision-making.

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I will be using this book for:
22 total votes